Verb is Saskatoon’s hottest urban news and events publication. With a focus ranging from local to international, Verb seeks to educate and inform Saskatoon’s growing population. New issues are released every Friday and are available throughout the city thanks to Verb’s extensive distribution network, consisting of over 400 locations plus an exclusive presence in custom racks inside Saskatoon Transit buses (over 100 vehicles). Verb is freely available in the city’s high-traffic areas with a major presence in the downtown core, Broadway, 8th Street and both the University of Saskatchewan and SIAST Kelsey campuses, as well as Sutherland and the city’s north end and west side. Additionally, Verb is Saskatoon’s only free publication offering full-colour printing, on every page, at no extra charge. The City Verb recognizes the changing demographics of the city while respecting the cultural and ideological traditions that have made Saskatoon the centre of culture, business and education in Saskatchewan. Verb also serves Saskatoon’s outlying communities, as they are increasingly becoming an integral part of Saskatoon. The Audience While Verb’s style and content are not exclusive to any one demographic, Verb specifically targets readers 16-39 years of age. The target population, while not skewing male or female, is active in the community and has a large amount of disposable income. The Product Verb is printed in a tabloid style and has the advantage of being printed in full colour. The convenient tabloid format allows people to enjoy the paper while in tight spaces such as on the bus or in a university classroom. Printing in full colour not only gives Verb a vibrant, reader-friendly appearance, but also makes it possible to charge significantly less for colour advertisements than competing publications. Verb is distributed at a variety of locations around Saskatoon and outlying communities. Outdoors, Verb is available in bright orange newspaper boxes situated in Saskatoon’s highest-traffic areas. Indoors, Verb is available on bright orange racks in businesses around the city. In an exclusive deal with Saskatoon Transit, Verb is also the only publication distributed inside Saskatoon Transit buses. The Market Verb is uniquely situated in the Saskatoon marketplace in the rapidly growing sector of free weekly newspapers. While circulation for subscription-based dailies continues to decline, free publications have seen dramatic growth which shows no signs of abating. For more information, please see our Media Kit.